Getting the architecture right early, before technical debt becomes the roadmap's biggest constraint.
Early-stage technical decisions are disproportionately expensive to unwind later. The goal with startups and growing SMBs is to build something that's appropriately simple now, without foreclosing the options the business will need in eighteen months.
A small SaaS company's support team was fielding a high volume of repetitive questions already answered in their documentation, but customers weren't finding the answers themselves.
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